What we had to do.
The Stern Agency, an advertising agency in Columbia,
Maryland, was given the job of getting people to
attend a Combibloc Hospitality Event at the World
Wide Food Expo. This is the industry's most
important trade event of the year and Combibloc was
targeting the most sought after people– high-level
management in the beverage manufacturing business.
Everyone at the show wanted these VIPs at their
The agency knew they need something with impact
to break through the kind of clutter that always
at these kinds of trade shows. Stern teamed up
A three part mailing. Teaser, invitation, thank
you. All produced through Commonwealth. The concepts
based on the fact that the show was held at the
planetarium in Chicago. Very cool venue. The teaser
was a rigid
box mailer. The outside was a varnished black with
white type. Open the box and inside was a star
held in by a glue dot. The whole piece was compact
clean. Next came the invitation. Again black varnished
with white type. This time we attached a small
piece of ribbon so the invitation opened like a
Open it and you're blown away by an amazing
four color photo of an exploding star taken from
Telescope. Finally, to thank all those who attended,
Combibloc sent out space pens. We produced the
rigid box and did the assembly.
In the end.
Over all, 500 pieces were mailed and 250 people
a 50% response rate.