(804) 271-0157

Case Studies
(804) 271-0157 Custom packaging & printing.
8001 Greenpine Road, Richmond, VA 23237
Commonwealth Specialty Packaging, Inc.

Slaughter Hanson Box
 
At Commonwealth, we love a challenge. And we were presented with one from Slaughter Hanson Advertising, in Birmingham, Alabama. One of their clients needed help in marketing a Christmas book that just wasn’t moving off the shelf. There wasn’t much time.

What we came up with.
Slaughter Hanson needed a package that was visually appealing and would move people to buy. We came up with a unique design that housed, both, the hardbound book and the musical instrument (a toy violin) that the book had been written about. Using color swatches supplied by the agency, we customized all the materials to meet the exact color requirements. We then designed a sturdy package that would not be damaged during shipping.

The concept was approved and it was time to begin manufacturing. Inside of four weeks, during the busiest of Christmas seasons, we had the custom papers and board fabricated; screen printed the see-through lids; made dies; die cut and glued all the materials; assembled the boxes; inserted the books and violins; packed it all up and shipped it. Five thousand pieces got where they needed to be on time and looking great.

How it worked.
It was launched during the hectic Christmas season with a total order of 5,000. Without any previous orders, the seller was able to move 4,000 units to small bookstores in their limited geographical area. That seller now has plans to expand to the larger book retailer chains with estimates of 50,000 units. Mission accomplished.
 

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