(804) 271-0157

Case Studies
(804) 271-0157 Custom packaging & printing.
8001 Greenpine Road, Richmond, VA 23237
Commonwealth Specialty Packaging, Inc.

Baylor University Study
 
Dimensional Mailings Improve Direct Mail Response Rates.

It's true. Well, at least proven in a study done by Baylor University. They found that the use of dimensional mailings versus flat mailings showed significantly higher response rates for the dimensional pieces.

During the study, 3,000 school administrators were divided into three groups. They received either:

1) an envelope with a sales letter, sales collateral and postage-paid business reply card
   
2) an envelope with similar contents plus a promotional product
   
3) all of the contents above delivered in a box with a die cut slot, instead of an envelope

Direct Mail Response Rates
Sales literature alone 1.9%
Sales literature and promotional product 2.1%
Sales literature and promotional product with dimensional package 3.3%

What we learned.
The people who received a promotional product in a dimensional package responded at a 57% higher rate than people who received the same product in an envelope. Even more interesting was that the rates for the dimensional package were 75% better than that of plain sales literature. The dimensional packaging made a significant impact on response rates, and made a few school administrators check their mail quite differently.
 

Baylor U Study
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